Royal Holloway, University of London, provides academic direction for the BSc Business Administration degree. The degree covers the major areas of business administration: accounting, finance, human resources, marketing, information systems and international business. It will prepare you for a career in business and management, as well as to more advanced academic study.
This degree consists of 12 courses. Comprehensive study support is offered providing you with paper-based and/or online materials. Via the online learning environment you communicate with tutors and fellow students, take part in online seminars and, for some courses, undertake team tasks.
Course Content:
Foundation level
Two compulsory full courses
- Management and the modern corporation
- Accounting for management
Plus four compulsory half courses
- Business analysis and decision making
- Business statistics
- Business study skills and methods
- Management and communication skills
Advanced level
One compulsory full course
- Strategic management
Plus three full courses from
- Marketing management
- Human resource management
- Production and operations management
- Management information systems
- Management accounting
Specialist level
One compulsory full course
- Modern business in comparative perspective
Plus the equivalent of three full courses from
- Advertising and promotion in brand marketing (full course)
- International human resource management
- Accounting for strategy (full course)
- Innovation management (full course)
- Marketing research (half course)
- Consumer behaviour (half course)
- Managing organisational change (half course)
- The individual at work (half course)
- European business (half course)
- Multinational enterprise (half course)
- International finance and accounting (half course)
- Japanese business in Europe (half course)